Sweetener Market Size Is Likely To Reach a Valuation of Around $154.6 Billion by 2035
The sweetener market size was valued at $88.1 billion in 2023, and is estimated to reach $154.6 billion by 2035, growing at a CAGR of 4.9% from 2024 to 2035.
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A sweetener is a substance that is used to make food and
drinks taste sweet. It can be natural sweeteners , like sugar from sugar cane
or honey, or artificial sweeteners, like aspartame or sucralose. Sweeteners are
added to a wide range of products, from sodas and candies to baked goods and
sauces, to enhance their flavor. Some sweeteners are low in calories or do not
raise blood sugar levels, making them popular choices for people who want to
limit their sugar intake or manage health conditions like diabetes.
Sugar is the most common food additive that is used in the
production of different kinds of food & beverages. It adds taste to the
product, ensuring that the food & beverage maintains its distinct taste and
increases the shelf life. Sugar in the diet, particularly in liquid form,
increases the risk of dental cavities, obesity, and type 2 diabetes. In 2016,
Soft Drinks Industry Levy introduced a sugar tax, and in 2018, it was
implemented and adopted by 39 countries from different regions. The tax was
issued to encourage healthy habits and overcome obesity-related ailments in
consumers. The concept was that if the sugar content of a beverage exceeded 5g
per 100 mL, the tax would be charged. This law posed a challenge for
manufacturers, particularly small-scale industries that had no other option
than sugar.
The sugar tax compelled the manufacturers to increase the
prices of the goods to benefit from sales. Large-scale manufacturers, on the
other hand, have turned to using sugar alternatives to avoid paying taxes.
Currently, after the advent of the pandemic, the governments of different
countries have increased the strictness toward the use of sugar and have
increased the tax amount to discourage manufacturers and consumers to opt for
sugary products. The sugar tax is acting as a restraint on the sweetener market
growth.
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The adoption of high-intensity sweeteners is heavily reliant
on the unique needs of end users, which promotes the introduction of new
rivals. Furthermore, because the sweeteners industry is dominated by advanced
technology, a moderate capital expenditure is necessary to build sweetener
production facilities. Furthermore, products differ in nature, resulting in
substantial entry barriers for new entrants. As a result, the risk of new
entrants to the worldwide market is low to moderate. End customers demand efficient
and cost-effective sweeteners; nevertheless, the products on the market have
significant restrictions due to concentration levels and other environmental
laws. As a result, the danger of alternatives in the sweeteners industry is
moderate to high. This provides the key players with the sweetener market
opportunities for improving and innovating the existing product available on
the market.
The significant factors impacting the growth of the
sweetener market include the sale of processed food & beverages,
innovations in product offerings, and the popularity of low/zero calorie
sweeteners. Moreover, the risk of developing diabetes & other ailments and
the negative impact of high prices discourage the distribution of sweeteners,
which affects the market growth. In addition, the market is influenced by the
increase in health consciousness among consumers. However, each of these factors
is anticipated to have a definite impact on the sweetener market demand during
the forecast period.
The sweetener market is segmented into type, application,
distribution channel, and region. Based on type, the market is segmented into
sucrose, starch sweeteners & sugar alcohol, and high-intensity sweeteners.
As per application, it is segmented into bakery & cereal, beverages, dairy,
processed food confectionery, and tabletop sweeteners. Based on distribution
channels, it is segmented into supermarkets & hypermarkets, departmental
stores, convenience stores, online stores, and others. Region wise, it is analyzed
across North America (the U.S., Canada, and Mexico), Europe (Germany, UK,
France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan,
India, Australia, Malaysia, Thailand, Indonesia, and rest of Asia-Pacific), and
LA (Brazil, Argentina, rest of LA), MEA (UAE, South Africa, and rest of
MEA).
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