Assessing the Evolving Landscape of the Gummy Vitamins Market, 2023-2032
Allied Market Research recently published a report on the gummy vitamins market, highlighting key factors that shape the market and impact business decisions. The intent of this report is to assist industry players, investors, and stakeholders in examining the competitive landscape and adopting winning strategies. The study provides extensive insights into research methodology, market trends, key segments, primary findings, regional analysis, and investment opportunities.
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According to the study, the industry generated $9.1 billion
in 2022 and is projected to grow at a remarkable CAGR of 5.9% from 2023 to
2032, reaching $16.3 billion by 2032.
Market Dynamics
The AMR study thoroughly describes the drivers, restraints
and potential opportunities for the gummy vitamins industry. According to it,
increasing prevalence of dysphagia, particularly in the elderly population, is
a major driver of the landscape. In addition, the pleasant taste and easy
palatability of gummies have boosted their popularity among kids, hence
augmenting the market development. However, the risk of dental cavities and
obesity by gummy consumption due to high sugar content in them hampers the
market growth.
On the contrary, product innovation and diversification is a
lucrative opportunity to expand the industry and drive its growth. Vitamin
gummies can be formulated as plant-based, sugar-free, and artificial
flavoring-free, thereby addressing the related health concerns.
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Competitive Scenario
The AMR study provides an in-depth analysis of the
competitiveness within the gummy vitamins market, utilizing scientific
analytical tools like the Porter’s Five Forces. It profiles major companies
through primary research methodologies. Major players highlighted in the study
include:
- Pharmavite
- Unilever
PLC
- Bayer
AG
- Herbaland
Naturals Inc.
- SCN
BestCo.
- Hero
Nutritionals, Inc.
- Pfizer
Inc.
- SmartyPants
Vitamins
- Church
& Dwight Co., Inc.
- The
Honest Company, Inc.
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